Multi-brand casual dining websites
Unifying all the brands' websites under a single, scalable CMS
This multi-brand restaurant group managed several separate WordPress sites through external agencies, leading to inefficiency and high costs. The project unified all brands under a single, scalable CMS with a modern front end, enabling faster updates, improved performance, and brand-specific flexibility.
What we do
Designed a multi-brand content model to allow flexibility for individual brand identities while maintaining a centralised structure for shared components.
Integrated digital touch points, including bookings, menus, and CRM systems.
Developed a modern, high-performance front-end, optimised for mobile too.
Outcomes
- Six websites launched on a shared multi-brand content model, each tailored to the brand, while also sharing features and capabilities.
- Page load times improved by 35–50%.
- Content updates shifted from agency-led to in-house, reducing turnaround from days to hours.
- Increase in organic traffic and bookings, reflecting improved visibility and smoother user journeys.
- Future-ready foundation, enabling the group to easily scale, add new brands, and introduce new features.
“We feel extremely lucky to have had the three rocks team working on this solution and by achieving the usually ‘unachievable’ by increasing activity in an experienced strategic way, but also saving money has been invaluable – we continue to work with them on the development of other projects as they support and maintain the platform.”
