Pride of Britain Hotels

Britain's leading luxury and boutique hotel collection with a longstanding reputation for excellence.

Great hospitality is the key to Pride of Britain’s long-standing reputation for excellence in hotel-keeping. Ours is a collection of independent, mostly family-owned hotels in some of the most beautiful locations around the British Isles. Each has its own distinctive style and character, and all are run by people with a passion for great hospitality.


To organise and manage customer data to help identify the target audience; to understand their behaviour, the reasons for such behaviour and their media consumption.

What we did:

Design, build and manage a customer centric database to give a single view of digital information gathered from all guest touch-points.
The database is designed to:

  • Optimise customer profiling
  • Identify marketing opportunities with measurable results
  • Increase employee productivity
  • Promote customer loyalty
  • Increase bookings


Customer knowledge has improved immeasurably through database growth of 300%+ enhanced by geo-demographic profiling.

“They have transformed our ability to capture and use customer records properly. We have total confidence in them.”

Peter Hancock, Chief Executive, Pride of Britain Hotels